How Renta turned delivery transparency into a competitive advantage
Across Europe, equipment rental companies are under increasing pressure to document logistics emissions and delivery transparency.
The new question contractors ask their suppliers
When major contractors evaluate equipment rental partners today, the criteria have changed.
Price and availability are no longer enough. Procurement teams increasingly ask suppliers a new question:
Contractors such as Bravida, Assemblin and Västbygggruppen must now report Scope 3 emissions across their supply chains. Equipment deliveries and collections are part of that footprint.
For most rental companies, producing this information still means manual calculations and spreadsheets compiled days after the delivery has already happened.
Renta’s approach is different.
Verified emissions data, per transport, on demand, in under two minutes.
Results for Renta customers
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A rental experience built around transparency
Renta operates a nationwide network of 76 equipment rental depots across Sweden.
For customers, equipment delivery is a critical part of the rental experience. Site teams need to know when equipment will arrive, where it has been placed and how the delivery is documented.
At the same time, expectations around sustainability reporting are increasing. Contractors increasingly ask suppliers to document emissions connected to logistics and transport.
Renta’s ambition has been to make this information easy for customers to access — quickly and reliably.
Connecting delivery data to the customer experience
To achieve this, Renta introduced Alrik as the platform behind its transport visibility and documentation.
The goal was simple: create a clearer and more transparent delivery experience for customers.
“We evaluated several solutions,” says Rickard Nilsson at Renta.
“Alrik was the most complete system that was ready in the way we wanted it — not overbuilt, not underbuilt.”
Today all seventy six Renta depots operate on the same delivery platform.
Many rental companies still manage deliveries through spreadsheets, phone calls and disconnected systems. Renta has already moved beyond that.
For Renta, Alrik became the platform that connects depots, drivers and customers — turning transport data into something the business and its customers can actually use.
Each delivery now includes structured delivery information and photo documentation. This creates a clear record of when equipment was delivered, where it was placed and what condition it arrived in.
For customers, that transparency means questions can be answered quickly.
“If a customer cannot find their machine, we can simply open the delivery photo and see exactly where it was placed,” says Moa Eriksson at the Uppsala depot.
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The emissions report that used to take days — now takes two minutes
The most visible change for customers has been how quickly Renta now can provide emissions data connected to deliveries.
Previously, producing this information required manual calculations and estimates. Today emissions data can be generated directly from transport records.
Rickard recalls a recent request from one of Renta’s customers.
“Someone had been manually calculating emissions data for a project. Then we realised we could pull the report directly from the system. It took less than two minutes.”
For customers responsible for sustainability reporting, this speed makes a practical difference. “Customers are delighted when you can give them emissions data on their deliveries in two minutes,” says Joacim Johansson, CEO at Renta.
The platform customers actually see
Behind every delivery Renta makes, two platforms work together.
Alrik manages the operational layer — routing, documentation and emissions tracking. With Renta’s customer platform Renta Easy, customers interact.
The transport data generated by Alrik will power the customer portal, allowing customers to access the information themselves.
Instead of calling Renta for updates or reports, customers can simply log in and retrieve the information they need.
For procurement teams and project managers, that means faster access to the documentation required to manage projects and sustainability reporting.
“Customers are delighted when you can give them emissions data on their deliveries in two minutes – the larger contractors all ask for it now”
“Alrik was the most complete system that was ready in the way we wanted it. Not overbuilt, not underbuilt.”
“It’s one tab instead of five. One call instead of five. It’s much easier now to see everything in one place. Everything is imported automatically — it saves time and reduces the risk of errors.”
“You can see significantly fewer lorries on the road with nothing on the flatbed. Before, you’d come across our trucks almost anywhere with empty loads. Now you almost never see them without something on.”
“I can search all the way back to the very first job. Before, I could only see three months back. Now I can see when the machine went out, when it came back — and we have photos. It’s beyond what I expected.”
A new standard for equipment delivery
Across construction, expectations around logistics transparency continue to rise.
Contractors increasingly expect suppliers to provide clear answers to questions such as:
By connecting its rental systems, transport operations and customer portal, Renta has built the infrastructure to provide those answers quickly and consistently. For customers, it means clearer information, faster reporting and more predictable deliveries. For Renta, it has turned delivery transparency into a competitive advantage.
About Alrik
Alrik is a modern transport delivery system designed for distributors and logistics providers who want to control their operations and deliver excellent customer service. With features including AI route optimisation, real-time tracking, proof of delivery and comprehensive analytics, Alrik helps companies transform their transport operations from reactive to proactive.
